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About Us

Smaart Diamonds– a brand that has evolved into a bond of trust, commitment and excellence we have built with our customers. Over the last 25 years, we have chosen the best diamonds and skilled craftsmanship to deliver unmatched quality and finish. Our designs are tailor-made to suit your ethnic and trendy looks.
Smaart Diamonds has its origins in Chettinad, the land of spicy food, majestic houses and diamonds. In the year 2003, at the age of 43, founder Mr. Aroonachalam Ramanathan took voluntary retirement from his bank job in Mumbai to start Smaart Diamonds with a vision to provide value for money for millions of Indian households who invest heavily in Diamond Wedding Jewellery. Ably assisted by his wife Mrs. Soundaram Aroonachalam and family, Smaart Diamonds has won the trust of its customers by offering an unparalleled shopping experience. 



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Dazzling
Necklaces

Diamond Necklace



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Infinity Diamond
Rings

Diamond Rings



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Teardrop Diamond
Earring

Diamond Earring

Our Exclusive Collection

Discover timeless pieces crafted to reflect your unique style and story

Gifting Silver Collections


    Stylish necklace


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    Women’s
    Gold Necklace


    Stylish Earring


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    Best Earring
    For Women

    Join Our Purchase Plan

    Own Your Dream Jewellery — the Smart Way

    At Smaart Diamonds, we believe luxury should be accessible. Our flexible Jewelry Purchase Plan allows you to reserve your favorite diamond piece and pay in easy installments — without compromising on quality or style.

    Pay For 11 Months

    Get 1 Month Bonus + Get a Diamond Jewellery


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    Our Core Values

    Assured Brilliance

    Handpicked, First Quality Diamonds

    7-Days Easy Returns

    Hassle-free returns, no questions asked

    Special price

    Premium designs, special prices

    Personalized Support

    Expert help, anytime you need

    What Our Clients Say

    Stories of sparkle from those who wear our brilliance

    “Reliable product, consistently delivers.”
    The brilliance and clarity of the diamond are unmatched — I feel a sense of confidence and elegance every time I wear it.
    — Vallikannu
    Chennai
    “Great product price delivery perfect"
    I was amazed by the fine detailing and how effortlessly the design blends modern trends with timeless appeal.
    — Swetha
    Coimbatore
    "Impressive quality, & reliable"
    Each piece I’ve purchased reflects the brand’s promise of quality — they truly make luxury feel personal and special.
    — Deivanai
    Karaikudi
    “Reliable product, consistently delivers.”
    From consultation to delivery, everything felt seamless. The craftsmanship is truly next level and speaks volumes.
    — Neha
    Bangalore

    Our Latest Blog

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    Caring for Your Diamond Jewelry: Tips to Keep Your Sparkle Alive

    Diamonds are timeless treasures — symbols of love, strength, and brilliance. Whether it’s an engagement ring, an elegant necklace, or…

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    Choosing the Perfect Diamond – Understanding the 4Cs with Ease

    Buying a diamond is one of life’s most special decisions — it marks love, celebration, and timeless beauty. But before…

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    by 

    The Story Behind Smaart Diamonds – Where Craftsmanship Meets Elegance

    Every diamond has a story — and so does Smaart Diamonds.What began as a vision to bring fine craftsmanship, ethical…

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